The name Chennai Super Kings draws on the history of rulers emerging from this region. It should also be noted that the Indian Cricket League named their Chennai franchise Chennai Superstars a year prior to the formation of the Super Kings.
The logo is inspired by popular folk-lore which holds that the lion is the king of the jungle. The minimalist style is meant to convey a sense of youth and vibrancy. The team colours are yellow and blue. Yellow for the fiery spirit that burns in the team's belly. Blue represents infinity, as one of the oldest yet progressive regions of the world.
Official website : www.chennaisuperkings.com